No USATF money for Malaga-goers: Sponsors are no-shows for 2018 prizes

Team USA will be among the top medal winners in Malaga, but the price tag will be borne by athletes.Team USA will be among the top medal winners in Malaga, but the price tag will be borne by U.S. athletes.

It’s a false start. Eight months after announcing hopes to hand out money to elite masters headed for Malaga worlds and reward them for medals, national chair Rex Harvey says the plan is a DNS for this year. “We have not been able to find a sponsor, but still working on this for future years,” Rex told me this week.

As you may recall from my post on Rex’s report at the Ohio annual meeting, the plan had three parts — “Championships Facilitators, financial support for those ranking in the top six in the world in an event, and awards for medals.”

He said Team USA age-groupers ranking in the top six in the world would get $400, $350, $300, $250, $200 and $100 depending on the ranking with a maximum total per athlete of $1,500. The plan also said: “Financial awards for medals is proposed to be $400 for gold, $200 for silver, and $100 for bronze, again with a $1,500 maximum per athlete.”

Methinks a sponsor — like a shoe or health company — could be lured with the promise of good-looking athletes becoming poster geezers for their ads. But it’ll take some experienced headhunters or grant-writers to make contacts with these companies.

Someone out there must have these skills. Make Toronto 2020 our goal for funding our superstars.

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About the Author

Ken Stone
Ken has followed track as an athlete, writer and webmaster since the late 1960s, and saw most sessions of track and field at the 1984 Los Angeles and 1996 Atlanta Olympics. He also attended the 1988, 1992, 2000, 2004, 2008 and 2012 Trials. He worked for 10 newspapers and now reports for Times of San Diego. Write him at TrackCEO@aol.com or kens@timesofandiego.com. Story tips always welcome!

1 Comment on "No USATF money for Malaga-goers: Sponsors are no-shows for 2018 prizes"

  1. Robert Castleman | July 27, 2018 at 2:44 pm | Reply

    So that massive 25 year contract USATF signed with Nike accrues zero benefit to Masters level athletes?

    Isn’t that special.

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